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Posted in Marketing/Business, Printing & Embroidery

Commercial Printing Makes Effective Marketing Material

The commercial printing industry is highly competitive and comprises approximately 35,000 companies that generate $90 billion in annual revenue. While large corporations like RR Donnelley and Quebecor World own several printing presses, most of these companies only employ a handful of people, operate one production plant and have annual revenues of less than $5 million. […]

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How to Make Your Outdoor Signage More Effective

A variety of methods of illumination are available for your business’ signage. In this day and age, there are nearly endless possibilities. You can find signs that are both energy-efficient and affordable. Your partner in sign, graphics, and visual communications can help you determine which methods will work best for your business. Let’s look at […]

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Creating Head Turning Business Signs

If you’re looking to create a head-turning business sign for your business, color can be a big consideration. According to a ColorFast survey, 80 percent of consumers rated color as an important factor in brand recognition. For example, McDonald’s is known for its yellow golden arches and red background, and consumers are 62 to 90% […]

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Tips For Outdoor Signs

When it comes to outdoor signs, it is important to consider the weather conditions. If you put up your sign outside your business, it will be subject to exposure to rain, sun, and snow. This can damage the quality of your signage and cause colors to fade, making it hard to read. To protect your […]

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Types of Signage For Your Business

Business signage is an important component of the visual marketing mix of any organization. When considering business signage, whether for your store, office building, or other location, you have to think about what message you want to convey to your audience and what sort of visual cues will help you achieve your goals. If you’re […]